Fractional Marketing Technology Consultant

Marketing
technology,
made simple.

I connect sales, marketing and operations with the right tech, backed by sharp strategy and a team of executors who get shit done.

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Portrait of Kevin Gordon, marketing technology consultant, smiling in a blue shirt

The short version

Most companies don't have a marketing problem. They have a systems problem.

I'm a fractional marketing technology consultant. That means I plug in as the senior brain for your stack, auditing what you've got, designing what you need, and wiring sales, marketing and ops together so the whole thing actually runs.

I've built and I manage real digital properties, and I've done it across law, agriculture, construction, fintech and SaaS. The common thread isn't the industry, it's turning strategy into systems that ship.

And I don't do it alone. Behind me is a team of executors, devs, designers, ops people, who get shit done, so you get senior strategy and the hands to build it.

What I do

Fractional MarTech,
full-stack execution.

Six ways I turn a messy toolset into a revenue engine.

MarTech Strategy & Roadmapping

An honest audit of your stack, then a prioritized roadmap that maps tools to revenue, not to whatever's trending on LinkedIn.

RevOps: Integration & Automation

Sales, marketing and ops on one connected system. Clean handoffs, automated busywork, and data that actually reconciles.

CRM & HubSpot Implementation

Set up or rescue your CRM. Pipelines, lifecycle stages, workflows and reporting built to how your team really sells.

Data, Analytics & Attribution

Tracking you can trust and dashboards leadership will actually read, so you know which dollars are working.

Web & Digital Properties

Design, build and grow the sites and platforms that carry your brand, fast, measurable, and easy to run.

Fractional Leadership + Executors

Senior strategy on retainer, plus a team of builders to ship it. All the seniority, none of the full-time overhead.

How I work

Four moves, no fluff.

01

Audit & align

I dig into your tools, data and goals, and get everyone honest about what's working, what's duct tape, and what's costing you money.
02

Architect the stack

A clear blueprint: which systems stay, which go, how they connect, and what to build first for the fastest return.
03

Automate & integrate

My team and I wire it together, integrations, workflows, migrations, with QA so nothing silently breaks.
04

Enable & hand off

Documentation, training and dashboards so your team owns it confidently. I stick around as much or as little as you need.

Properties I've built & manage

Real products, not case-study theatre.

BuiltMarketing systems

EscapeControl

Growth engineered through connection, the systems, technology and strategy that run a business, plus the brand and story behind it. Built end to end.

BuiltCivic tech

OurPeg

A civic ideas platform for Winnipeg: residents propose ideas, vote for or against, and help shape the future of the city. Built end to end, brand, product and growth.